begins with a
consultation to create a
comparable market analysis or CMA. In this analysis, the value range
of your
home will be discussed, a course of action will be prescribed, and a
marketing
plan to attract the most qualified buyers will be recommended.
The concept of “lifestyle marketing” through professional
staging is very powerful
and worth the upfront investment. Experienced stagers understand emotional
response and the power of the first impression. Their expertise will
increase the
perceived value of your home and make your house stand out from the competition.
Preparing a Buyer’s Disclosure Package is a necessity. It includes
all required
disclosure documents, homeowners’ association documents for condos
and co-ops,
and presale inspection reports. Buyers are requested to review and approve
this
package with their offer. Sellers benefit when buyers are well informed
and less
likely to raise objections during the escrow process.
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